The Mickey Mouse Club was set to begin airing in 1955. Yet, even before “M-i-c-k-e-y” was being spelled out on home TV sets, merchandising was in full swing, with 78- and 45-rpm phonograph records figured into the plan. Eight different “Official Mickey Mouse Club Records” were developed to hit store shelves the same week the show premiered. The master discs were pressed by Golden Records and distributed by Am-Par Records, an arm of ABC’s fledgling ABC-Paramount label.
[Mouse Tracks: The Story of Walt Disney Records by Tim Hollis & Greg Ehrbar]